Psychology of advertising | Department of Psychology, Faculty of Arts, Palacký University Olomouc

The psychology of advertising explores the impact of advertising on humans. It is closely related to the psychology of marketing, ergonomics, and user experience (UX), and remotely with behavioural economics.

Guarantor, team, contact

PhDr. Romana Mazalová, Ph.D.

Research, grants

IGA 2015, IGA 2017; Full replication of Libet experiment
2014/25 FPVČ (The Palacký University Faculty of Arts Research Support Fund), Temperament and stress potential of cognitive roles in manifestations of the autonomic nervous system Faculty of Arts, Palacký University Olomouc, 1 June 2014 – 31 May 2016.

Student projects:

Application of the accumulator model of the formation of the preparatory motor potential to externally timed movements
The effect of emotionally charged music on physiological aspects, emotions, and memory
Electrodermal activity and rehearsed lies, unrehearsed lies, and truths

Relevance to PhD programme type